Public Health England (PHE) is planning to develop digital technologies in order to promote healthier choices and behaviour.
PHE is concluding a tender for a contract for a £2.2m proof-of-concept project to be delivered over two years, with first versions being tested next summer. The objective of the project is to optimise and assess the effectiveness of this type of intervention, with the specification indicating a focus on supporting areas of the country where public health lags behind the national average.
As part of the tender, applicants were asked to develop proposals as to how to best use digital health technology to achieve the objective of improving healthy behaviour adoption. PHE aims to partner the implementation expertise of the selected tech firms with that of health and behavioural experts available to PHE via the NHS and Civil Service.