Who we are
Whether you need to contact someone specific at MAP, or just want to put a face to an email – find the right person here.
Board of Directors
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Christian Hill
Chief Executive Officer
Christian Hill
Chief Executive Officer
Christian is a seasoned Market Access professional with over 20 years of experience in the International Biotech and Pharmaceutical industry. He has been involved in over 50 HTAs across Europe and has built up a strong network of key influencers including EU and national agencies. Prior to co-founding MAP in 2012, he led market access teams and submissions at InterMune, Gilead, Pfizer and Genzyme on a very broad range of products and disease areas from chronic disease to ultra-orphan indications.
Christian is a member of the Board of EUCOPE (European Confederation of Pharmaceutical Entrepreneurs); he is also a member of the Steering Group of EMIG (Ethical Medicines Industry Group) in the UK and Ireland.
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Dawn Hill
Chief Operating Officer
Dawn Hill
Chief Operating Officer
MAP was founded by Dawn who has worked in national and local government departments ranging from Business, Agriculture, Education and Finance for over twenty years.
This experience was primarily focused on business and administration processes and, importantly for MAP BioPharma, the simplification and efficiency of these processes.
Dawn therefore founded MAP BioPharma Limited and combines business and administration expertise with contacts in the Health Service, Biotech and Pharmaceutical sectors to deliver valuable resources to support Market Access for medicines in the UK and Ireland.
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Ian Keith
Operations Director
Ian Keith
Operations Director
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Mark Harries
Director
Mark Harries
Director
Mark has in-depth understanding and experience of Health Technology Appraisals in the UK, Europe and US, optimising submissions to achieve successful outcomes for both primary care and specialist products including orphan drugs. Mark joined MAP in 2014, prior to this he spent 6 years at WG Consulting as Managing Director, driving one of the highest levels of performance within the market access industry. Previously, Mark was a pharmacist in the NHS for 14 years, with his last position being Lead Directorate Pharmacist of Paediatric and Adolescent Medicine at University College London Hospitals NHS Trust.
Mark has worked on a diverse range of Market Access consultancy programmes in the EU and US and offers an in-depth understanding of the issues and opportunities for a product at all stages in its lifecycle with the ability to provide the right solutions for clients, which will resonate with a variety of stakeholders at a clinician or payer level.
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Andy Swarbrick
Chairman
Andy Swarbrick
Chairman
Andy brings with him 30 years of experience as a partner at Deloitte in Cambridge. He has a strong commercial background and an array of skills in financial management, strategic planning, HR and marketing both from an advisory perspective and from a career spent in various management roles within Deloitte. Pragmatic but with great attention to detail, an enquiring mind and a “can do” approach, he has much experience of building relationships and alliances, strong political skills and very significant experience in the owner manager/entrepreneurial and charity sectors. His various roles within the Deloitte Cambridge office ranged from Staff Partner, to Head of Business Development, to Head of Audit and to Senior Partner. He was for many years a Trustee of the Deloitte staff pension fund.
His other current roles include Chairman of an executive search business and Non Exec Director of a regional law firm. For over 30 years he has been a trustee of an employee trust that owns a laboratory supply business. He also works with a number of charitable organisations, being a Trustee/Director of the Cambridge Arts Theatre and until very recently the Arthur Rank Hospice Charity. He is also Chairman of the Cambridge Music Festival and a member of the Advisory Council of the London Philharmonic Orchestra.
Business Development
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Christian Hill
Chief Executive Officer
Christian Hill
Chief Executive Officer
Christian is a seasoned Market Access professional with over 20 years of experience in the International Biotech and Pharmaceutical industry. He has been involved in over 50 HTAs across Europe and has built up a strong network of key influencers including EU and national agencies. Prior to co-founding MAP in 2012, he led market access teams and submissions at InterMune, Gilead, Pfizer and Genzyme on a very broad range of products and disease areas from chronic disease to ultra-orphan indications.
Christian is a member of the Board of EUCOPE (European Confederation of Pharmaceutical Entrepreneurs); he is also a member of the Steering Group of EMIG (Ethical Medicines Industry Group) in the UK and Ireland.
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Nicola Herridge
MAP Online Relationship Manager
Nicola Herridge
MAP Online Relationship Manager
Nicola's experience comes from working as a Bank Manager within the retail finance industry; Nicola comes to MAP having spent a little over 21 years with one of the largest retail banks in Britain. Nicola has managed teams to build and deepen relationships while delivering excellent customer service, and holds a level 3 Certificate in Retail Banking and Conduct of Business from the Institute of Financial Services.
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Sarah Coates
Marketing Manager
Sarah Coates
Marketing Manager
With 20 years’ experience of working in senior marketing and communications roles, Sarah has developed high-impact strategic communications within diverse environments, including non-profit, start-up, and corporate organisations. Passionate about the client experience, understanding the complete client journey and tailoring marketing campaigns and messages to drive business results.
Sarah has worked in sales and marketing in a range of senior positions including Cambridge University Press, in both their academic and education publishing divisions. More recently Sarah worked for My Inhouse Lawyer, setting up their lead generation programme and CRM. She also enjoyed supporting a local children’s charity Blue Smile as a marketing consultant at a critical phase of their growth.
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Andrew Dec
Events and Marketing Consultant
Andrew Dec
Events and Marketing Consultant
With 25 years’ commercial marketing experience and a strong track record of delivering complex campaigns, Andy’s work is characterised by attention to detail, strong project management and a thorough understanding of the marketing mix.
Andy brings a unique combination of skills to MAP, spanning both the public and private sector. He regularly leads high performance teams to deliver mission critical events, conferences and integrated marketing initiatives.
He is adept at strategic analysis, report presentation and market research techniques. The projects Andy runs are always underpinned by robust systems and processes.
MAP Online
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Adam Charlton
Associate Director of Technology
Adam Charlton
Associate Director of Technology
Adam joined MAP in January 2019 as IT Manager, focusing on Systems Development. Adam contributes over 15 years experience in cross platform software development, system architecture and implementation to the MAP team. Previously, Adam was a member of the Apple Consultants Network, and is an Apple Certified Technical Coordinator.
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Simon Jackson
Technology Consultant
Simon Jackson
Technology Consultant
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Claire Dipple
MAP Online Editor
Claire Dipple
MAP Online Editor
Claire joins MAP with over 12 years of editorial experience working on a wide range of content. Claire began her career in journals at the Society for Endocrinology, before moving to Cambridge University Press as a Development Editor. Here she worked closely with authors writing science and technology higher education textbooks, helping them structure and communicate their ideas in accessible and engaging ways. After six years at Cambridge University Press, Claire began a successful freelancing career, working on a range of projects including textbooks for schools, digital learning resources and online courses. Keen to work as part of a team again, Claire joined MAP as Online Editor in April 2020, where she works closely with the MAP Online team to ensure content is consistent, accessible and accurate.
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Natasha Elmore
Associate Consultant MAP Online
Natasha Elmore
Associate Consultant MAP Online
Natasha has had a career spanning over 12 years in health services research before transitioning to market access. Her background in is psychology, with a BSc in psychology and an accredited Master’s degree in Health Psychology.
Prior to joining MAP, Natasha was an Analyst in the Innovation, Health and Science team, at RAND Europe, based in Cambridge, UK, where she worked on various projects related to health and healthcare with the ultimate aim of changing policy.
Before this, Natasha was a Research Associate at the Primary Care Unit, Department of Public Health and Primary Care, at the University of Cambridge for eight years, where the majority of her work focussed on improving patient experience, with a particular focus on primary care.
Natasha’s role at MAP consists of researching and developing content for MAP Online and supporting MAP Online members and clients. Natasha brings key research skills, attention to detail, as well as an understanding of the UK health system. -
Sasha Andreou
Facilities/MAP Online Associate Consultant
Sasha Andreou
Facilities/MAP Online Associate Consultant
Sasha joined MAP in December 2019, bringing with her 7 years of customer service experience in many different sectors. Sasha assists the MAP Online team with developing the platform, as well as continuing working in the facilities and operations departments. She has brought this previous experience with her to provide professionalism with clients and staff, as well as being front of house for the company. Prior to joining MAP, Sasha studied Video Games Design and Development at Cambridge Regional College before changing career direction.
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Oliver Hulisz
Web Design and Development
Oliver Hulisz
Web Design and Development
Oliver Hulisz is head of web design and development at MAP. He has developed more than 50 websites for a range of companies and specialises in WordPress.
Oliver provides day to day maintenance and updates for the continuously improving and evolving MAP websites as well as ensuring that our technical approach to delivering maximum value to our online clients is always fresh and making the most of the latest available developments. His company 72dpi netzbüro is based in Essen, Germany.
Market Access
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Alice Fabre
Director, International Consulting
Alice Fabre
Director, International Consulting
Alice has recently joined MAP Biopharma after setting up and running a business consultancy for a large subsidiary within the WPP group. Prior to this she spent over five years jointly leading award winning health policy and communications consultancy, JMC Partners. Alice has worked across multiple therapy areas including obesity, infectious diseases, oncology and neurology. She has led diverse teams to deliver successful projects for a wide range of clients in the public and private sector.
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Simon Pannett
Head of Market Access and Pricing Strategy
Simon Pannett
Head of Market Access and Pricing Strategy
Simon has over 25 years’ experience in market access from a range of pharmaceutical companies including Servier and Janssen (J&J), Medtech (Coloplast), Digital HealthTech (Patients Know Best) and consulting companies (Intraquad). Simon has experience working across a broad range of products and disease areas from chronic disease such as diabetes through to HIV, Vaccines, Oncology and also Medical devices and health technology products. Throughout his career he has developed and implemented market access projects at global, national and local levels, including developing market access strategies, innovative approaches and evidence for global product launches, developing value propositions, HTA strategy and submissions, payer engagement and patient support programmes. Simon has a real passion for helping companies understand the context into which they are launching medicines so that they tailor their value propositions and messaging in ways that resonates with NHS decision makers.
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Lizzy Balman PhD
Senior Scientific Consultant
Lizzy Balman PhD
Senior Scientific Consultant
Lizzy has over 12 years’ experience in market access consulting for the pharmaceutical industry and has in-depth experience of health technology appraisals in the UK and Ireland, where she inputs into the strategy, clinical writing, systematic literature reviews, evidence interpretation and alignment of clinical evidence and health economic modelling. She also has a critical understanding of appraisal processes and timelines, and has managed numerous successful submissions through to final recommendations. Lizzy has worked extensively in rare diseases, has a keen interest in genetic disorders, and has worked across diverse therapeutic areas. Lizzy has a PhD in Immunology.
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David Ringger PhD
Associate Director Market Access
David Ringger PhD
Associate Director Market Access
David is part of MAP’s Market Access team, assisting pharma, medtech and diagnostic companies in navigating the complexity of bringing new products onto the market.
Prior to joining MAP Market Access, David worked for 3.5 years at PwC’s Switzerland pharma & life science consulting practice, focusing on market access, R&D, technology and compliance related projects.
David holds a PhD in organic chemistry from the ETH Zurich, Switzerland and a MChem degree in Chemistry with Medicinal Chemistry from the University of Reading, UK. -
Jessica Summers
Clinical Consultant
Jessica Summers
Clinical Consultant
Jessica joined MAP in October 2018 as an Associate Consultant. Prior to this she had assisted in the production of numerous systematic literature reviews (SLRs) on a broad range of disease areas, including SLRs required for health technology appraisals (HTAs) for the National Institute for Health and Care Excellence (NICE). Before working in the field of medical communications, she worked for Public Health England in the Microbiology Laboratory and achieved a degree in Natural Sciences from the Open University.
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Aryan Asaadi
Associate Consultant Health Economics and Outcomes Research
Aryan Asaadi
Associate Consultant Health Economics and Outcomes Research
Aryan graduated with a BSc (Hons) in Business Management with a majoring in management consultancy at the Lancaster University Management School. Prior to his career in biopharmaceuticals, Aryan spent two years working in logistics consultancy in Doha, Qatar specialising in healthcare and medical devices. Aryan has also worked in business development roles across tech and maritime sectors in the UK and in the Netherlands. Prior to joining MAP, Aryan worked at a contract research organisation as a pricing and proposals manager working closely with biopharmaceutical clients. He is currently studying an MSc in Health Economics and Policy at the University of Birmingham which made a career in market access and HEOR a natural career move.
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Penny Reeves
Head of Medical Writing
Penny Reeves
Head of Medical Writing
Penny has over 25 years’ experience in scientific and clinical communications consultancy within the pharmaceutical industry, leading medical writing teams in producing a range of clinical and value communications dossiers, objection handlers, symposium presentations and website content. As a consultant she has worked for Market Access and Medical Affairs functions across a range of disease areas, including rare diseases, neurology and oncology. Penny brings to MAP a wealth of experience in client engagement and programme management, together with an unwavering commitment to editorial excellence and the creation of high-quality, relevant, focused deliverables
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Brian Gavin
Managing Director, Ireland
Brian Gavin
Managing Director, Ireland
Brian Gavin has over twenty-five years’ experience in the healthcare sector across a range of senior management positions both in Ireland and internationally. Most of his industry experience was with GlaxoSmithKline where he held a number of senior management positions including Global Commercial Strategy Manager for Seretide, Commercial Director for GSK Ireland and subsequently Corporate Affairs Director with the company.
Since 2009, Brian has provided consultancy services to a broad range of pharmaceutical companies including Almirall, Janssen, Biogen IDEC, Reckitt Benckiser, Mundipharma, Takeda, Bausch & Lomb, Bayer and InterMune.
He has extensive experience in the submission of HTA’s to the National Centre for Pharmacoeconomics and has completed desk and field based research across a broad range of therapy areas. Developed over a number of years Brian has a comprehensive network of contacts across a broad spectrum of stakeholders in the Irish healthcare environment.
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Peter Rouse
Associate Director Health Economics and Outcomes Research
Peter Rouse
Associate Director Health Economics and Outcomes Research
Peter Rouse is an experienced health economist who joined MAP Biopharma in November 2019 as a Senior Consultant within the HEOR team. Peter has a background in health economic consulting, specialising in health economic modelling for early pricing of assets and HTA submissions, whilst also covering other areas of evidence generation and synthesis, including systematic literature reviews, (network) meta-analysis, preparation of global value dossier, HTA landscape analysis, local reimbursement dossier preparation, and outcomes research using patient-level data. Peter has experience leading successful HTA submissions across Europe, including NICE, SMC and AWMSG, with focus on orphan products and gene therapies for rare disease areas and oncology. Prior to consultancy, Peter worked at the National Clinical Guideline Centre (NCGC) hosted by the Royal College of Physicians, specialising in discrete event simulation modelling for service delivery guidelines, whilst also working on disease specific projects such as type 2 diabetes, palliative care and asthma diagnosis and management. Peter holds a BA in Economics and International Relations from the University of Keele and an MSc in Health Economics and Decision Modelling from the University of Sheffield.
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Priscila Mazzola PhD
Senior Medical Writer
Priscila Mazzola PhD
Senior Medical Writer
Priscila holds a PhD in Neuroscience and Biochemistry from the University of Groningen, the Netherlands, where she studied new therapies for patients with phenylketonuria (PKU) and other inborn errors of metabolism. Having published more than 10 peer-reviewed papers and given speeches at medical conferences around the world, she is passionate about science communication. In the past five years, she has focussed on medical communications and advertising, strategically compiling and presenting clinical data in compelling e-detail aids, briefing documents, leave pieces, websites, objection handlers, to name a few, while following the ABPI code of practice. At MAP BioPharma, she conducts clinical research interviews and assessments and supports HTA submissions in the UK and worldwide. Her experience spans several disease areas, including rare diseases, rheumatology, neurology, gastroenterology and oncology.
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Deborah Smith
Consultant Market Access and Pricing Strategy
Deborah Smith
Consultant Market Access and Pricing Strategy
Deborah is an experienced consultant with a passion for accelerating patient access to medicine. She is also a highly effective project and programme manager and joined MAP with a wealth of experience in managing client accounts and implementing project management excellence throughout organisations.
She spent her early career as a research scientist with a focus on genetics, comparative genomics and retrovirology at the National Institute for Biological Standards and Control (NIBSC). Deborah brings consultancy experience from both pharma and non-pharma industries having handled a variety of single- and multi-component projects for major global organisations. She has a focus on developing innovative solutions and making them happen.
Policy & Public Affairs
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Tessa Hughes
Associate Director - Head of Policy and Public Affairs
Tessa Hughes
Associate Director - Head of Policy and Public Affairs
Tessa has over ten years’ experience in policy and public affairs. She has worked for charities and spent seven years within two award-winning healthcare communications consultancies working across a range of areas, including corporate communications, cancer, cardiovascular disease and diabetes. She has a detailed understanding of the UK health policy environment, including access to medicines issues, levers and incentives and new care models. She has managed a range of successful campaigns, including securing better access to medicines and support for improved cancer awareness.
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Sarah Walker
Senior Consultant Policy and Public Affairs
Sarah Walker
Senior Consultant Policy and Public Affairs
Sarah has over twenty-five years’ experience working in policy and public affairs roles. She worked for a Member of Parliament and for a political publication, before joining a leading public affairs consultancy with a specialist unit dedicated to the health sector. She has worked on both corporate and disease specific public affairs programmes for clients including Merck Sharp & Dohme, Sandoz and the London and Thames Valley Pharmaceutical Group which included some of the UK’s largest pharmaceutical companies. Outside healthcare she has experience of developing strategic public affairs programmes for leading companies including Marks & Spencer and Tate & Lyle. Since joining MAP BioPharma her work has included a significant number of projects in the rare disease arena and she has a detailed knowledge of the key stakeholders in this sector. Sarah has a strong network of contacts and a detailed understanding of the workings of Parliament and the development of policy.
Legal
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Angelika Gornikowska
Legal Counsel
Angelika Gornikowska
Legal Counsel
Angelika graduated from the University of Wroclaw with a Masters’ Degree in Law. Since her studies, Angelika has gained experience in international corporate and commercial law, and subsequently completed a Graduate Diploma in Law course in Cambridge. Angelika has joined MAP to provide support in contract law, as well as help MAP clients and members gain legal input into challenging situations, particularly in the context of regulatory and strategic issues. She also leads the development of MAP Online Legal section with Market Access-related insights in the areas such as intellectual property, data protection, Brexit, ABPI Code of Practice and EU competition law. Angelika also regularly participates in conferences and meeting groups where she helps realise MAP’s vision to accelerate patient access to medicines, medical devices and diagnostics.
Operations
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Dawn Hill
Chief Operating Officer
Dawn Hill
Chief Operating Officer
MAP was founded by Dawn who has worked in national and local government departments ranging from Business, Agriculture, Education and Finance for over twenty years.
This experience was primarily focused on business and administration processes and, importantly for MAP BioPharma, the simplification and efficiency of these processes.
Dawn therefore founded MAP BioPharma Limited and combines business and administration expertise with contacts in the Health Service, Biotech and Pharmaceutical sectors to deliver valuable resources to support Market Access for medicines in the UK and Ireland.
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Ian Keith
Operations Director
Ian Keith
Operations Director
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Laura Carter
Personal Assistant to CEO and COO
Laura Carter
Personal Assistant to CEO and COO
Laura brings to MAP 16 years administration experience and has been in the Pharmaceutical industry for 4 years. Prior to that she was in the Ministry of Defence for 10 years in a variety of roles including information technology. She holds a National Vocational Qualification in Business Administration and an Executive PA Diploma.
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Lynne Stoten
Financial Controller
Lynne Stoten
Financial Controller
Lynne is a member of ACCA and holds a BA Hons Degree in Business Economics from Anglian Ruskin University. Lynne has 20 years’ experience working in the finance departments of technology companies which began their lives as start-up businesses, established to develop new technology born from Cambridge University. Lynne has established financial systems and processes which have ensured continuity of the finance function through their transitional program towards to a successful exit strategy and beyond. Lynne joined MAP in June 2017, assisting Dawn Hill, MAP’s Chief Financial Officer, to grow the strong and efficient finance functions within MAP.
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Amanda Wright
Finance Assistant
Amanda Wright
Finance Assistant
Amanda is qualified up to level 3 of the AAT qualification, also holding NVQs in Business Administration levels 2 and 3, and Information Technology level 2. She has over 20 years' experience working within an accounting function, holding various positions. Ten years of this were spent in the bursary of a Cambridge college, and she also has experience working within a financial and insurance services company. Most recently Amanda worked for a Japanese pharmaceutical company within their finance department.
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Adam Charlton
Associate Director of Technology
Adam Charlton
Associate Director of Technology
Adam joined MAP in January 2019 as IT Manager, focusing on Systems Development. Adam contributes over 15 years experience in cross platform software development, system architecture and implementation to the MAP team. Previously, Adam was a member of the Apple Consultants Network, and is an Apple Certified Technical Coordinator.
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Dovile Varanauskaite
HR Coordinator
Dovile Varanauskaite
HR Coordinator
Dovile joined MAP's HR team in December 2019 to lead on recruitment and other activities. Dovile studied a degree in Business Economics, but quickly started working in HR sector and didn't want to leave. She went on to start a degree in HR, to build her expertise for a career as an HR professional. In her spare time she likes to spend time with her dog, family and friends.
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Sasha Andreou
Facilities/MAP Online Associate Consultant
Sasha Andreou
Facilities/MAP Online Associate Consultant
Sasha joined MAP in December 2019, bringing with her 7 years of customer service experience in many different sectors. Sasha assists the MAP Online team with developing the platform, as well as continuing working in the facilities and operations departments. She has brought this previous experience with her to provide professionalism with clients and staff, as well as being front of house for the company. Prior to joining MAP, Sasha studied Video Games Design and Development at Cambridge Regional College before changing career direction.
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Simon Jackson
Technology Consultant
Simon Jackson
Technology Consultant
Philanthropy
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We support Help for Hope which promotes equal opportunities for all children.
It was founded by a group of like minded life science professionals, one of whom recently helped us on a personal level. We were touched by their ethical approach whereby all admin costs for the charity are paid for by their own businesses.
This means that 100% of our donations directly support specific projects to help underpriviledged children, providing them with opportunities to become agents of a better future. Link: help-for-hope.org